Who we are

Wool.Tech is a shearer-to-farmer marketplace putting power back in the hands of shearers.

We connect farmers with skilled shearers while leveraging cutting-edge technology to capture real-time shearing data. This data provides valuable insights for farmers and fosters greater transparency and trust. Our platform also gamifies the shearing process, rewarding shearers for their skills, speed, and efficiency — turning work into an engaging and motivating experience.

Sheep grazing in a pastoral landscape

The Purpose

To empower shearers with better opportunities and provide farmers with reliable, skilled professionals whilst driving innovation in the wool industry.

The Vision

To revolutionize the shearing industry by creating a fair, transparent, and technology-driven ecosystem that empowers shearers and farmers while advancing the future of wool production.

The Mission

To connect farmers and shearers directly through an innovative platform that enhances earnings, optimizes performance, whilst also gamifying the shearing experience.

The challenge

The wool industry has long relied on traditional methods prone to inefficiencies and manipulation — double-clicking on tally counters, under-reporting, ghost shearing, and manual payroll burdens. Trust between shearers, contractors, and farmers erodes when counts can't be verified.

Our solution

WiFi-enabled digital tally counters capture precise shearing tallies in real-time. Offline sync works in remote sheds. Anomaly flags catch suspicious counts. Automated payroll and invoicing reduce admin. Animal welfare alerts keep standards high.

"To all who desire to see the wealth-producer receive their just share of production" — The Shearers 1856
Power Glory Celebrate Reward Passion Strength

Market context

Australia and New Zealand shear approximately 70 million sheep annually — an industry ripe for modernisation.

Why Wool.Tech

Unlike manual-entry competitors, Wool.Tech offers automated tally capture via TallyFi, a modern UX, and community features including leaderboards — built by a team that understands both the shed and the software.